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Some sites, such as Match.com, let you choose a long screen name and a long tagline.

That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

You just need to check — after you establish your profile.

And like the story of the Emperor’s new clothes, people may not tell you.

If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.

Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.

The obvious first step is to think about the kind of match you want.

Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.

Some have a broad membership base of diverse users looking for many different types of relationships.Sometimes only a limited number of letters gets posted on a search.(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.You need to check to make sure that the site didn’t turn your tagline into a scarlet letter.The sites that allow long taglines don’t always display the entire line in search results.

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Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.

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